How Does Hotstar Use Big Data? [2024]

Big Data And Hot Star

Hotstar- Big data is an area that facilitates data analysis, the systematic organization of data or the processing of large amounts of data beyond the capabilities of traditional data analysis software.

In other words, big data refers to large numbers of complex data sets, especially those that come from new sources. This data is so vast that traditional methods struggle to capture it. Big data plays an essential role in this.

Big data also helps solve business problems that traditional methods cannot detect. This way, we can understand how to measure big data. The three Vs of big data are volume, speed, and variety.

Hotstar is a popular streaming facility in India. Hotstar recently joined with Disney Plus, resulting in Hostar rebranding as Disney Plus Hotstar. Since its revamp, Disney plus Hotstar has gone mainstream.

The platform streams Indian TV shows in different languages. And don’t forget the Indian Premier League live stream available in six other languages. It is enough to understand why Disney plus Hotstar is so popular with Indians.

Disney plus Hotstar currently has 300 million active users, including 46.4 million paying subscribers. Another reason for Hotstar’s admiration is that it sells your subscription at a low price.

A lot of data is collected every day for a company like Hotstar. As managing this data becomes impossible for the organization, data technology is commission. Before looking at how Big Data is use when Hotstar, it is crucial to understand what Big Data is and how it can advantage a company.

How Do Companies Benefit From Big Data?

Big data can be used to understand competitors better. New entrants and exciting companies use big data in everything from IT to healthcare. All industries use big data. Big data helps create new business opportunities.

For marketing movements, Big Data has introduced a scientific element. It gives marketers tools to help them with their marketing strategies. Most of these companies will be at the centre of massive data streams, including services and products, suppliers and buyers, buyer intent and preferences, etc.

Businesses across all industries must strive to improve their extensive data capabilities to capitalize on it. Learn more about big data applications in everyday life.

Big Data On Hotstar

The days of separation are over, but not the binge-watching habit. Ever since pandemics came up, people worldwide have been looking for a pastime.

Almost everyone’s favourite way to pass the time is binge-watching. The pandemic was when OTT platforms like Hotstar, Netflix and Amazon Prime Video were heavily used to stream movies and series. These platforms are flattering more and more numerous and technologically advanced.

Big data is one of the biggest disruptors to the growth rate of these platforms. Given the current population, this is imperative as the goal, like everything else, is to maximize spread. So let’s look at how big data impacts the entertainment industry.

Ad Targeting OF Hotstar app

Advertising started with handing out flyers, then moved to radio jingles, and now we have advertising on social media platforms. The media industry currently has billions of viewers. It is essential to have a sound investment strategy to be competitive. Ad reading frequency is fundamental in advertising.

Nowadays, the primary purpose of advertising is when the audience sees a specific piece of content on which platforms. The ads the crowd sees and the ads they ignore reflect their likes and dislike. Analytics provides reliable figures on what and when the audience sees which content.es.

Predicting Viewer Behavior

Customers are essential to business success. The happier the customer is, the higher the company’s turnover. Big Data collects customers’ emotions through their postal messages and customer service.

And also, Big data allows viewers to choose not to watch an ad, e.g. B., how long they tend to an ad, what type of ads they prefer, what kinds of shows they like, what kind of content they skip, etc.

Big data also provides information such as the age group of audiences on different platforms and the types of mobile phones used. YouTube is a fantastic example of a stage that uses this information to understand its audience and deliver content they value.

Video Ratings OF Hotstar

Extensive data benefits services like Netflix, Amazon Prime and Hotstar. Like YouTube, these platforms rely on big data to predict user behaviour. On the other hand, these statistics are very detailed and have a direct impact on the production and retention of programs.

These platforms use big data to determine which types of content their customers prefer and which are avoided to renew the program for the next season. They do the same before launching a new show on their platforms.

Scheduling OF Hotstar

Live streaming is gaining traction these days, be it on social media or mainstream media. The audience seems to like the live broadcast. Twitch is a famous stage for content creators to engage with their audience.

Advertisers take this opportunity to promote their products to their target audiences. The analytics help determines the best time to stream to engage with the most people and the type of product that helps grab mainstream attention, good work labs explains.